TheGold Experienceis the first and only guided tour of its kind at the PALLAVIDINIjewelry workshop in Valenza.
During this exclusive experience, you’ll learn how jewelry is created through acultural and sensory journey.
The Gold Experience includes a guided tour in three languages, allowing visitors to fully immerse themselves in an atmosphere ofart, luxury, craftsmanship, and history. You can also purchase PALLAVIDINIjewelry directly in ourBoutique, with assistance from our staff and, upon request, from Alessandra, who will offer style advice on selecting jewelry and detailed information about gemstones and customization options.
The Gold Experience is divided into five stages:
1. The workshop
Through installations it is possible to learn about the various stages of workmanship, learning about the tools used by our Master Goldsmiths and the many specialized figures that the production cycle requires, such as embedders, cleaners, stone sorters, waxers, designers.
Guests can view explanatory photos, touch tools and metals, and watch videos. Education will also be given on diamonds and precious gems through the explanation of a chart that helps to recognize all the characteristics. It is important to receive education, as well as to establish trust, before buying jewelry.
2. The Art Room
Customers can step into a room filled with works of art by the painter Giovanni Pallavidini, learn about his story, get a sense of the colors on his palette, and flip through photo albums of his galleries. This helps them understand how the art of goldsmithing runs parallel to that of painting, where everything begins with creativity and an idea. A handcrafted piece of jewelry conveys uniqueness, just as women are unique, unlike an industrial product, which conveys total standardization. The PALLAVIDINIfamily has been composed of artists for three generations.
3. The small museum
We have created a small Company Museum after years of research among artifacts of historical and cultural interest. Here it is possible to admire and touch antique tools, the workbench with which the founder began his career, the antique gold diggers' sieve, records of the Company's origins since 1957, the numerous Awards acquired, a selection of drawings from the various eras, an archive of prototypes divided by category, made entirely by hand when the CAD system did not exist, a photo book, metal alloys, and much more.
4. The Children’s Room
This surprise room in the attic is explanatory of PALLAVIDINI's brand positioning.
Our Clients, often accomplished women, very busy and feel the need to feel still a little bit childlike, free from conditioning, to manifest their authentic and playful side, through our jewelry. The Company was the home of Alessandro Pallavidini, during his childhood for which his history and evolution is told, through artifacts related to this period of his and his family members.
5. The boutique
In our boutique you can admire the spherical-themed collections of our PALLAVIDINIline, the classics, an easy line for undemanding purchases, and possibly make your own requests for customized jewelry or with jewelry that Clients want to refurbish by reclaiming materials.
BOUTIQUE
Free admission by appointment.
GOLD EXPERIENCE
€150 for individual visits
€250 total for groups of 2 to 6 people
Valid ID required at the entrance.
BOOK YOUR GOLD EXPERIENCE
Fill out the form below to receive information and book your experience
in the world of jewelry and art.
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GUIDED TOUR OF THE FACILITY
Come discover how handmade jewelry is created in Valenza, crafted with care using high-quality materials.
Book your one-of-a-kind Gold Experience.
GUIDED TOUR OF THE FACILITY
Come discover how handmade jewelry is created in Valenza, crafted with care using high-quality materials.
Book your one-of-a-kind Gold Experience.
GUIDED TOUR OF THE FACILITY
Come discover how handmade jewelry is created in Valenza, crafted with care using high-quality materials.
Book your one-of-a-kind Gold Experience.
