The Gold Experience is a guided tour, the first and only of its kind, inside the PALLAVIDINI jewelry company in Valenza.
During this exclusive experience, you will be able to learn how jewelry is created, through a journey of culture and sensory discovery.
The Gold Experience includes commentary in three languages during the company tour, allowing visitors to fully immerse themselves in an atmosphere of art, luxury, craftsmanship, and history. It is also possible to purchase PALLAVIDINI jewelry directly in our Boutique, Boutique, assisted by our staff and, upon request, with Alessandra, who will offer style advice on jewelry selection and accurate information on stones and potential customizations.
The Gold Experience is divided into five phases:
1. The Workshop
Through installations, it is possible to learn about the various processing phases, discovering the tools used by our Master Jewelers and the many specialized figures required in the production cycle, such as setters, polishers, stone selectors, wax modelers, and designers.
Guests can view explanatory photos, touch tools and metals, and watch videos. Education on diamonds and precious gemstones will also be provided, with an explanation of a chart that helps identify all their characteristics. It is important to receive training, in addition to establishing a relationship of trust, before purchasing a piece of jewelry.
2. The Art Room
Clients can access a room filled with artworks by painter Giovanni Pallavidini, learn his story, smell the colors of his palette, and browse photographic books of his galleries. This helps understand how the art of jewelry runs parallel to painting, where everything starts with creativity and an idea. A handcrafted jewel communicates uniqueness, just as women are unique, unlike an industrial product, which communicates total standardization. The PALLAVIDINI family has been composed of Artists for three generations.
3. The Small Museum
We have created a small Company Museum, after years of research among artifacts of historical and cultural interest. Here it is possible to admire and touch antique tools, the workbench with which the founder began his career, the ancient sieve of the gold prospectors, documentation of the Company’s origins from 1957, the numerous awards acquired, a selection of designs from various eras, an archive of prototypes divided by categories, made entirely by hand when CAD systems did not exist, a photographic book, metal alloys, and much more.
4. The Childhood Room
This surprise room, in the attic, explains the positioning of the PALLAVIDINI brand.
Our Clients, often accomplished women, who are very busy and feel the need to still feel a bit like children, free from constraints, to express their authentic and playful side through our jewelry. The Company was Alessandro Pallavidini’s home during his childhood, so his story and evolution are recounted through artifacts related to this period of his life and his family.
5. The Boutique
In our Boutique, you can admire the iconic pallachegira collections, the classic DARIO 1957, the ALEX°BALL line, and potentially make requests for personalized jewelry, with consultations directly with the stylist and Master Jewelers.
BOUTIQUE
Free admission by appointment.
GOLD EXPERIENCE
€150 for single visits
€250 total for visits from 2 to 6 people
ID required for entry.
BOOK YOUR GOLD EXPERIENCE
Fill out the form below to receive information and book your experience
in the world of jewelry and art.
"*" indicates required fields
GUIDED COMPANY TOUR
Come discover how a handmade jewel is created in Valenza, crafted with care, using high-quality raw materials.
Book your one-of-a-kind Gold Experience.
GUIDED COMPANY TOUR
Come discover how a handmade jewel is created in Valenza, crafted with care, using high-quality raw materials.
Book your one-of-a-kind Gold Experience.
GUIDED COMPANY TOUR
Come discover how a handmade jewel is created in Valenza, crafted with care, using high-quality raw materials.
Book your one-of-a-kind Gold Experience.
