In 2003, I founded the PALLAVIDINI brand because I felt the need to create jewelry that was different from what can easily be found on the market. For me, jewelry has a value that cannot be attributed solely to the economic sphere, but above all to the personal bond that a woman creates with her own object. Today, after 30 years of working in the Company, I find myself wanting to speak to the public to tell my story as an entrepreneur, but above all as a creative.
#1. Woman is at the center of the world; I have dedicated my life to the feminine universe. All this violence, the result of extreme ignorance, insecurity, and the alteration of human nature, is unacceptable. Keeping violent people away from women is only an extreme remedy; we should intervene before they become so. Isolating bad examples instead of making heroes out of them would be the first step, making it understood that true values are linked to authentic feelings and not to materialism, conveying that family and school are important, that work is a right and a duty, that drugs equal death: all of this is at the foundation. My mission is to spread the idea that a piece of jewelry is a value linked to the person, and that knowing how to create it is a pure value. Let us detach ourselves from the mere desire to appear, to live for the futile. Let us remember that the power of jewelry lies in what it represents, not in how much one pays. Long live women, respect!
#2. “There will be those who will try to make you feel inadequate, those who will make you feel guilty, those who will try to make you change your mind, those who will reject you, those who will take you for a madman and show you indifference. Remember never to betray your idea and to follow your own path.” I have never been easily influenced or manipulated, and I strongly believe that the world is a “spinning ball”. Make it spin wherever you want.
#3. My Company has played an important role in the jewelry production market, from its origins in the 1950s to the modernization of the 1980s, when we had about 120 employees in total, with an average monthly production of 80 kg of high-end settings, reaching today’s lean and ultra-modern structure. Today, the factory is open to the public and is a point of reference for everyone in Valenza and throughout the world.
#4. The jewelry market is divided into three parts. On one side, we have internationally recognized brands that, according to a Google ranking, are Cartier, Tiffany, Bulgari, Piaget, Harry Winston, De Beers, Chopard, Boucheron, Pomellato, Van Cleef & Arpels. On the other side, we have contract manufacturers, which are medium/large production companies that produce for these brands. The last slice of the market is occupied by family businesses with a more modest turnover, whose value is not the brand because it is not very recognizable, but the know- how, the craftsmanship, and above all the product differentiation that must have a strong identity, never similar to that of the brands, with which one cannot compete. In Valenza, a scenario has emerged where the protagonists are the contract manufacturers. Others with a weak identity will disappear; those with a strong identity will be forced to find partners to decrease the enormous gap that has been created with the brands.
#5. My grandfather was a traffic policeman with a passion for painting, my dad a worker who later became an entrepreneur (I will tell you how later), and my mom was the only one who had any money because she owned a shoe factory.
My childhood, spent in a modest apartment that is now my office, was, like for many, made of few things, few toys. Yet even today I feel like a child and through the product I created, linked to the theme of the sphere, I address women who, like me, have achieved success through sacrifice and, like me, want to feel free to express themselves without a mask, just as children do.
#6. Why are you expensive? Because I pay salaries, social security, taxes, shop rent, advertising, packaging, I use high-end raw materials, the design, the patents, I have a registered trademark that has a value on the balance sheet, I have after-sales assistance, GIA certificates, obviously Italian labor, and my company operates transparently. If I removed all these things, I too could save you money, but I don’t do it because I address Clients who have a certain culture and understand these things. Those who live with too much cunning sometimes pay more in other ways.
Free market, free choice. Luxury is paid for, but it is lived. Those who want appearance settle for little.
#7. I find that investing in print communication, if you are not an international giant, is a waste of energy and money.
The consumer prefers to have a very high quality of product and service when turning to a family business. Therefore, wasting at the expense of craftsmanship can prove harmful and cause a boomerang effect.
Digital Ads in restricted geographic areas and selected targets are more contemporary and targeted.
PALLAVIDINI invests in continuous research; paper stays with the trees.
#8. The woman who chooses our creations wishes to be free from all conditioning. Those who wear a “ball” around their neck play and get in touch with their own essence; those who let themselves be conditioned by the opinions of others or by the media live with a “ball and chain.”
#9. To buy a piece of jewelry, one needs trust in the person selling it.
One must never purchase without first inquiring about the morality and the reliability of the Company.
Furthermore, from my point of view, the main rule is to always be wary of those who have prices that are too low or offer discounts that are too high.
Better to spend a bit more than to waste a little.
We put our name and our face on it.
#10. I believe that one of the least dangerous things in our times is wearing jewelry. Locking a piece of jewelry in a safe for fear of theft is like not driving a car for fear of having an accident.
A piece of jewelry is something that represents us; we cannot part with something dear. For this reason, PALLAVIDINI is not ostentation but a profound symbol of belonging.
#11. I am a perceptive person; through a sensitivity that I consider more pronounced than average, I am able to intuit future situations, to grasp the changes of a rapidly evolving market. With courage and perseverance, I am always inventing, opening new paths, often treacherous, but whose destination gives me great satisfaction: I like challenges.
My luck is that others often do not understand my moves; sometimes they consider me crazy. When a competitor begins to appreciate, understand, and imitate, for me it is all over and I am already creating something new.
#12. The aesthetic taste of jewelry has changed profoundly over the decades, just as looks, fashions, and ways of living and thinking have changed. In the ’50s, we had very geometric shapes; in the ’60s, more fantasy; in the ’70s/’80s, voluminous shapes with a lot of yellow gold and many stones; in the ’90s, the advent of white gold, the Trilogy trend, and before that, the cross. Then shapes became increasingly minimal, up to the current taste close to enhancing stones with a minimum of metal, also due to raw material costs. Our company has ridden through the various eras, always at the forefront, always ahead of the times.
In the photo, my paternal grandmother Carolina Dogliotti and some drawings made by my father in the ’70s.
#13. It was 1957 when my father Dario was called by Van Cleef & Arpels to Paris for an excellent job as a designer. At the time, he was a worker and worked for Luigi Guerci, who, upon his return from the trip, proposed he become a partner because he too had recognized his talent. My father accepted Guerci’s proposal and gave up the job in France. Thus was born Guerci Pallavidini, the Rolls Royce of settings, a Company that has made the history of Valenza and the goldsmith sector, with over 800 solitaire patents. My father and Guerci were partners all their lives, and I carry forward with passion what they created, treasuring decades of experience.
#14. A piece of jewelry is creativity; it always starts from a blank piece of paper, where the first idea is sketched. Then the prototype is created, followed by all the processing stages. The most beautiful moment is seeing the finished object being worn.
The retailer, often of mass-produced products, can never have the satisfaction of the creative. In all PALLAVIDINI Boutiques, only what starts from that blank sheet, from that idea—which is nothing other than a lived emotion—is sold.
#15. Let us not forget that beauty exists and must be amplified because it is a divine gift. Those who deface it, those who make themselves ugly, those who reject it to follow models proposed to weaken us, are hurting themselves. Art should belong to everyone, not just to those who perform scripts suggested in a biased way by those who want to abolish beauty in the name of a satanic/masonic end. Artists of the past were transgressive, but they were themselves. Today there is a trend to follow or you are cut out.
My entrepreneurial and social commitment is to create beauty for everyone.
Beauty is subjective, but please let’s stop trampling on it, let’s not be deceived.
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